Starting a Farmers Market Feasibility Assessment Guide

Are you interested in starting a farmers market in your community? Of course you are! MIFMA’s Professional Development Committee has developed the Starting a Farmers Market Feasibility Assessment Guide: Should We Start a New Farmers Market in Our Community? for communities exploring the idea of starting a new market.

Farmers markets are amazing places where neighbors come together to support local farmers, share camaraderie and purchase local goods. Farmers markets represent their community and the ideas therein, which can make them unique, place-making entities. One of the ways to ensure that your farmers market will live up to your desired outcomes is to first contemplate the feasibility of its existence. No matter the good intention that generates the idea of starting a market, there are a number of considerations to be mindful of in making it successful.

This guide is designed to encourage a comprehensive assessment of your community and the likelihood that it can and will support a new farmers market.  Content includes:

  • The Why, Who, What, Where and When
  • Considering other Nearby Farmers Markets
  • Assessing Your Community
  • Financial Considerations

Upon finding that your community is a good fit for a farmers market, the Michigan Farmers Market Association (MIFMA) has helpful resources that will guide you in starting a farmers market.

Download the Starting a Farmers Market Feasibility Assessment Guide: Should We Start a New Farmers Market in Our Community? PDF