2018 Market Manager Certificate Program Webinars

This series of educational webinars for farmers market managers includes seven topics essential to market management.

These webinars are included in the full MMCP program registration but are open to others interested in the topic. Certified market managers looking to pursue continuing education toward recertification can earn 1 professional development hour on this webinar.

Those attending individual webinars will receive an informative program and resources, but they will not receive a certificate. Click here to learn more about the full Market Manager Certificate Program.

Registration for each webinar closes the morning of at 9:00 a.m. EST. Check-in begins 5 minutes prior to webinar sessions.

Individual Webinar Cost
$20 for MIFMA Members, members of the Farmers Market Coalition (outside of Michigan) and partners of Taste the Local Difference.

$50 for non-members.


All webinars qualify for 1 Professional Development Hour toward market manager re-certification.

Market managers who have already become certified through MIFMA’s MMCP and are looking to become re-certified can learn more by visiting www.mifma.org/continuinged


Webinar Schedule

Avoiding Market Downfalls & Planning for Success
Monday, January 22, 2018
6:00 p.m. – 7:30 p.m. EST
Register – Click here

Learning Objective: 
After this webinar, you will understand common reasons why markets fail to thrive and know the steps your market can take to be prepared for
growth and transitions in leadership.

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Collecting & Sharing Farmers Market Data
Wednesday, January 24, 2018
6:00 p.m. – 7:30 p.m.
Register – Click here

Learning Objective: After this webinar, you will be able to determine critical records needed to manage and evaluate your market and know how to collect that information.

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Earning & Managing Financial Support for Your Market
Monday, January 29, 2018
6:00 p.m. – 7:30 p.m.
Register – Click here

Learning Objective: This webinar will help you become familiar with financial recordkeeping and accountability practices specifically related to farmers markets. Learn simple strategies for writing successful grant proposals and understand ways to earn financial support for your market through vendor fees, fundraising, and sponsorship.

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Managing Risk at the Farmers Market

Wednesday, January 31, 2018
6:00 p.m. – 7:30 p.m.
Register – Click here

Learning Objective: Understand the steps you can take to recognize and evaluate risk and be prepared for emergency situations.

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Michigan Specific Licensing, Regulations & Food Assistance Programs

Monday, February 5, 2018
6:00 p.m. – 7:30 p.m. EST
Register – Click here

Learning Objectives: After this webinar, you will be aware of state licensing requirements and regulations that farmers markets and vendors must follow. The webinar will also cover the food assistance programs farmers markets can participate in and the process for participation.

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Developing & Using an Annual Marketing Plan

Wednesday, February 7, 2018
6:00 p.m. – 7:30 p.m. EST
Register – Click here

Learning Objective:
After this webinar, you will understand how to develop an annual marketing plan that will allow you to market to vendors, customers, and community partners.

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Planning for Events, Entertainment & Emergency Situations

Monday, February 12, 2018
6:00 p.m. – 7:30 p.m. EST
Register – Click here

Learning Objective: After this webinar, you will know how to plan for events and entertainment, including special licenses required for some promotions.