Webinars

Economic Development

Farmers Markets as Engines for Economic Opportunity: Power in Numbers (9/11/17)

This webinar showcases the pilot work being done in Michigan to understand the Economic Contribution of Farmers Markets to local communities. It is an overview of the Michigan Farmers Market Association’s (MIFMA) steps forward in economic contributions of markets to their local communities through strong data collection. Collecting strong data gives farmers markets the benefit of seeing change, from year to year. While most markets have already begun to collect data at a baseline level, this webinar helps to explain the need for more in-depth metrics. This discussion of different types of data collection tools helps markets start the process and demonstrate their reach to community members, funders, governing bodies, and potential market vendors.


Food Access

Accepting SNAP as a Direct Marketing Farmer (2/23/17)

Expanding your customer base is important to any food or farm business that sells directly to consumers. One way to make your farm or business accessible to more customers is by accepting Supplemental Nutrition Assistance Program (SNAP) benefits distributed via the Michigan Bridge Card. Accepting SNAP creates a win-win opportunity for your business and the health of your community. You can expand your customer base and increase revenue for your business while at the same time increasing access to fresh, nutritious, local food for residents of your community.

Accepting SNAP at Farmers Markets (2/21/17)

Farmers markets can accept Supplemental Nutrition Assistance Program (SNAP) benefits to create a win-win-win opportunity for their market, their vendors, and the health of their community. Accepting SNAP, which is distributed via the Michigan Bridge Card, can increase revenue for vendors, contribute to vendor recruitment and retention for the market and increase access to fresh, nutritious, local food for residents of your community.

This webinar discusses how accepting SNAP benefits can benefit a farmers market, the steps to getting started, and how a market can facilitate SNAP transactions between customers and vendors.

Supporting Food Assistance at Farmers Markets: Costs, Barriers, Needs and Opportunities (4/30/2015)
This webinar highlighted a feasibility study conducted by Growing Hope that explored what is needed to increase food assistance acceptance and sales at farmers markets.

 Accepting SNAP Bridge Cards at Michigan Farmers Markets (3/30/2016)

This webinar detailed how farmers markets can accept Supplemental Nutrition Assistance Program (SNAP) benefits to create a win-win-win opportunity for their market, their vendors, and the health of their community. Accepting SNAP, which is distributed via the Michigan Bridge Card, can increase revenue for vendors, contribute to vendor recruitment and retention for the market and increase access to fresh, nutritious, local food for residents of your community.

SNAP Outreach Webinar: How Your Agency or Organization Can Promote SNAP Acceptance at Farmers Markets (4/29/2014)

Of the more than 300 farmers markets in Michigan, almost half currently accept Supplemental Nutrition Assistance Program (SNAP) benefits via the Michigan Bridge Card. Once a farmers market begins accepting SNAP benefits, one of their biggest challenges is creating awareness among SNAP clients within their community that the market accepts this form of payment and the potential benefits of shopping at the farmers market. If you or the organization you work for wishes to aid farmers markets in Michigan in their outreach efforts to SNAP clients, this webinar is for you!

Supporting SNAP Acceptance at Farmers Markets in Your Community (2/26/2014)

Michigan farmers markets that accept Supplemental Nutrition Assistance Program (SNAP) benefits via the Michigan Bridge Card help improve the economic viability of their vendors, the health of their customers who have greater access to fresh fruit and vegetables, and the social capital of their community. If you or the organization you work for wishes to support farmers markets in Michigan in that accept SNAP Bridge Cards, this webinar is for you!


Food Navigator Program

Key Findings from the SNAP-Ed Food Navigator Pilot Project (6/29/17)

This webinar, hosted by the Public Health Institute’s Center of Wellness and Nutrition (PHI), will be presenting key findings from the Farmers Market Food Navigator Project. Learn more about the mix-method approach used to evaluate the Food Navigator Pilot, as well as key evaluation findings, including indicators from the SNAP-Ed Evaluation Framework. The Food Navigator pilot included: 1) designated Food Navigators onsite during farmers market operating hours to guide low-income consumers, 2) the MFF social marketing messaging featuring Michigan Harvest of the Month™ (MiHOTM), and 3) experiential nutrition education programming in collaboration with SNAP-Ed partners (e.g., cooking demonstrations and food tastings).

Navigating SNAP-Ed Programs and Partnerships at Farmers Markets: Lessons Learned (11/15/16)

This webinar reflected on lessons learned over the course of the Food Navigator pilot program, including how Navigators used SNAP-Ed nutrition education programming and materials to work to increase consumption of fruit and vegetables in farmers market settings.

Building Partnerships between SNAP-Ed Programs and Farmers Markets (7/18/16)

This webinar was created to help begin to build partnerships between SNAP-Ed programs and farmers markets, creating a win-win-win opportunity for the market, the SNAP-Ed programs, and the health of the community. The webinar showcased how SNAP-Ed nutrition education programming and evaluation efforts, specifically the Food Navigator pilot program, can work to increase consumption of fruit and vegetables in a farmers market setting. This training included details on increasing customer intent to purchase and access issues of multiple food assistance programs at the farmers market.


Hoophouses for Health

Basic Hoophouse Design and Structure Options (2/7/2017)Basic Hoophouse/High Tunnel Design and Structure Options – Adam Montri will guide you through the components of a hoophouse and different options you can choose from whether building your own or purchasing a kit.

Packaging and Display for Farmers Market Stands (1/31/2017) Some tips and techniques for displaying products to improve the look of your farmers market stall.

Advanced Cool Season High Tunnel Production (1/27/2017) This webinar focuses on crop selection, scheduling, timing, spacing, disease management, yield and revenue projections for cool season high tunnel production. It also discusses when and how to harvest plus how to identify and manage potential cool season pests and diseases.

This webinar focuses on crop selection, scheduling, timing, spacing, disease management, yield and revenue projections for cool season high tunnel production. It also discusses when and how to harvest plus how to identify and manage potential cool season pests and diseases.

Vegetable Transplant Greenhouses: Design, Set-up, Tips, and Techniques (3/17/2016) Michael Kilpatrick shows different options of how to set up of transplant production that he’s observed on farms across the country.

Intermediate/ Advanced Warm Season High Tunnel Crop Production (3/24/2016)Adam Montri covers hoophouse bed layout, cultivar selection, disease and pest management for warm season crops in this webinar.

Connecting and Selling to Schools and Specialty Grocery Stores (3/31/2016)Join Nate Bates from Boyne Falls School Food Director, Sharon Ostrowski from Sharkar Farm and Erin Caudell from Flint Ingredient Co and The Local Grocer to hear their experiences buying and selling to schools and how to approach small and specialty groceries. 

 


Market Managers

Cooking Demonstration Webinar (5/14/15)
This webinar is about new licensing options for farmers markets implementing cooking demonstrations. You will hear from MDARD and a market manager who has completed the licensing application.

Wild Foraged Mushrooms: The Rules at Farmers Markets (7/15/15)
The webinar agenda will cover the importance of this information as it pertains to farmers markets and market managers, labeling requirements, Cottage Food information, certification cards and what they look like, and an overview on what types of mushrooms foragers can sell.


Farmers & Vendors

Technology and Apps for Production and Promotion (12/15/2014)
This educational was held to help specialty crop producers grow and expand their businesses and meet the increasing demand for local food in the state of Michigan. Hear from farmers who have had success using programs such as AgSquared and Veggie Compass.

Difficult Questions and Controversial Topics (1/31/2017)
Do you get questions from shoppers or other farmers that are difficult or complicated to answer? Join the Michigan Agritourism Association, the Michigan Farmers Market Association and our panel of experts for this “Difficult Questions and Controversial Topics” webinar for specialty crop producers.