In 2025, the Michigan Farmers Market Association (MIFMA) partnered with 12 markets statewide to pilot the Shared Fundraising Initiative. The goal of this initiative was to solicit small, first-time donations from farmers market shoppers and supporters to build up sustainable support for local markets. Given the success of the initiative, MIFMA plans to repeat the program annually to support and strengthen the fundraising capabilities of our members.
Highlights from the 2025 program:
- Brian Schier of the Marquette Farmers Market spoke with his local news about the initiatives at his market
- Average individual donation amount: $17.01
- As a result of the campaign, donations were received from 19 first-time donors with one individual setting up an ongoing monthly donation to their market
We are grateful for the markets that partnered with us in this 2025 program for their work on this campaign and for their thoughtful feedback on how we can elevate the impact of this initiative in future years.
Want to join us for the 2026 program? Fill out the form below to get started!