MIFMA utilizes the Rapid Market Assessment model designed by Larry Lev, Linda Brewer and Garry Stephenson of the Oregon State University Extension Service in the Oregon Small Farms Technical Report Number 6 (Revised December 2004) to provide markets with tangible data and information required to make effective changes and improvements.
Included in this assessment are three simple, tested methods to evaluate markets and collect information they need to make important market decisions. The first two, attendance counts and dot surveys, are quantitative methods that can be used independently by individual markets. The third method incorporated into the Rapid Market Assessment, which provides comprehensive and qualitative observations from multiple parties, is the constructive comments/observations method.
Rapid Market Assessment Reports
Adrian Farmers Market (8-25-15)
Kalamazoo Farmers Market (9-7-13)
Learn more about MIFMA Rapid Market Assessments, including the discounts members receive.