Michigan Farmers Markets Conference

This annual conference reaches farmers market managers and stakeholders with information about the emerging trends in the Michigan farmers market community. Cornerstones of the conference include ample networking opportunities, a keynote speaker, roundtable discussions, and great local food.

Thank you for joining us at the 2022 virtual conference!

Thank you so much for joining us at the 2022 Michigan Farmers Market Virtual Conference! As a reminder, please complete the post-event survey that was sent to you via email. If you have additional questions, please contact us at office@mifma.org or call us at (517) 432-3381.

View the conference agenda here!

2022 Keynote Address

Making Lemonade Out of Lemons: How To Manage and Promote Farmers Markets in an Uncertain Environment

Debra Tropp

It’s no secret that the landscape of our food systems is constantly evolving, and it can be hard to see past new challenges (such as supply chain disruptions and food price inflation) as they arise. However, as we’ll explore in this keynote address, it may actually be these events that put farmers markets in a more competitive position relative to other food retail outlets. Learn how to position your farmers market for success despite these challenges, and what marketing strategies are a good fit for our current world. Debra Tropp spent more than 26 years at the USDA Agricultural Marketing Service’s Transportation and Marketing Program, retiring from Federal service in early 2019.

Sponsors

Taste the Local Difference

Keynote Sponsor

Taste the Local Difference® is Michigan’s local food consulting, media and marketing agency. They specialize in communication strategy for Michigan’s local food businesses. To learn more about them, click here!