Michigan Farmers Market Metrics

While the benefits of markets are diverse and expansive, little has been done to document or measure the impacts of Michigan farmers markets. The Michigan Farmers Market Metrics (MFMM) program was designed to capture and evaluate the economic contributions and market impacts of participating Michigan farmers markets to further the understanding of market impacts and provide advocacy tools to participating markets.

Methodology

Participating markets conduct a variety of surveys to collect information throughout the season. Market managers administer visitor surveys, vendor surveys, and visitor counts. Surveys were used to collect information on farm and vendor production, vendor sales data, customer spending data, and a variety of other geographic and economic metrics.

This data is collected by participating market managers and entered into the Farmers Market Metrics Portal created in partnership with the Farmers Market Coalition (FMC). Once the information has been entered into the portal, market managers can begin to assess their markets economic contributions. This information is available to consumers and community stakeholders so that market managers can advocate for the success of their markets.

 

First Panel: 216 of our farms are women-owned farms - Our market offers economic opportunity to all members of our community. Second Panel text: 11,889 Acres of diversified farmland in production by vendors. America loses an acre of farmland every hour to development. Third Panel Text: 556 businesses are supported by our makets, over the course of the year. the market allows new and small businesses to enter the marketplace.

For more information on the program or how to participate in the Michigan Farmers Market Metrics Program, please contact Michelle Gagliardi, Special Project Associate, at michelle@mifma.org or (517) 432-3381.

Resources For Participating Markets

The following information is for markets currently participating in the Farmers Market Metrics Program. If you’re looking for past metrics reports, continue scrolling! If you’re interested in becoming a participating market, please contact Michelle Gagliardi, Programs Director, at michelle@mifma.org or (517) 432-3381.

2018 Farmers Market Metrics Resources

2018 Metrics Data Collection Expectations (PDF)

2018 Metrics Privacy Policy (PDF)

Links for Farmers Market Metrics Participants

The Farmers Market Coalition (FMC) Guide to Market Metrics

FMC’s Farmers Market Metrics Portal Login

FMC Help Desk for Metrics Portal

FMC’s Metrics Training Page

2017 Market Reports

Allen Farmers Market

Bath Township Farmers Market

DeWitt Farmers Market

Downtown Marquette Farmers Market

East Lansing Farmers Market

Farmers Market at the Capitol

M&M Farmers Market

Menominee Farmers Market

Saline Farmers Market

Sara Hardy Farmers Market

South East Area Farmers Market

Texas Township Farmers Market

Ypsilanti Farmers Market

2017 MIFMA Metrics Markets Report Summary

2016 Market Reports

Downtown Marquette Farmers Market

Full Report

Downtown Marquette Farmers Market

M&M Farmers Market

Full Report

M&M Farmers Market

Menominee Historic Downtown Farmers Market

Full Report

Menominee Historic Downtown Farmers Market

Munising Farmers’ and Artisans’ Market

Full Report

Munising Farmers’ and Artisans’ Market

Sara Hardy Downtown Farmers Market

Full Report

Sara Hardy Downtown Farmers Market

Vantage Point Farmers Market

Full Report

Vantage Point Farmers Market