While the benefits of markets are diverse and expansive, little has been done to document or measure the impacts of Michigan farmers markets. The Michigan Farmers Market Metrics (MFMM) program was designed to capture and evaluate the economic contributions and market impacts of participating Michigan farmers markets to further the understanding of market impacts and provide advocacy tools to participating markets.
Participating markets conduct a variety of surveys to collect information throughout the season. Market managers administer visitor surveys, vendor surveys, and visitor counts. Surveys were used to collect information on farm and vendor production, vendor sales data, customer spending data, and a variety of other geographic and economic metrics.
For more information on the program or how to participate in the Michigan Farmers Market Metrics Program, please contact Michelle Gagliardi, MIFMA Programs Director, at michelle@mifma.org or (517) 432-3381.
