The Michigan Farmers Market Association (MIFMA) will be hosting a series of educational sessions at the Great Lakes Fruit, Vegetable and Farm Market Expo in Grand Rapids, MI on Thursday, December 10.
Devos Place Conference Center
303 Monroe Ave NW, Grand Rapids, MI 49503
Thurs. Dec 10
9:00 a.m. EST
Farmers Markets: Retail Concepts from Malls and Main Street — Lessons for Farmers Markets
Where: Gallery Overlook (upper level) Room A & B
Farmers put a great deal of thought into where they sell their products taking into consideration the customer base, location, and other businesses present - their competitors. When farmers and other food and ag-based businesses choose to locate in close proximity to one another (the concept of co-location), it creates competition but also is very important in fostering retail synergy. Learn more about retail concepts and ways that farmers can be smart about healthy business competition, strategic display, and increasing product diversity to bring more shoppers to market.
Moderator: Amanda Shreve, Manager of Programs and Partnerships, Michigan Farmers Market Association, East Lansing, MI
| 9:00 am | Retail Concepts from Malls and Main Street: Lessons for Farmers Markets
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| 10:00 am | Farmer and Farmers Market Panel
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| 11:00 am |
Session Ends
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Thurs. Dec 10
11:15 a.m. EST
Farmers Markets: Providing Samples to Engage Consumers and Increase Sales
Where: Gallery Overlook (upper level) Room A & B
Learn how to provide safe food samples to attract shoppers, increase their awareness on how to use your products, and make a sale. Learn what you can and cannot do with out a license. Best practices will be shared as well as materials you can use, like recipe cards, to complement your efforts
Moderator: Amanda Shreve, Manager of Programs and Partnerships, Michigan Farmers Market Association, East Lansing, MI
| 11:15 am | Providing Samples to Engage Consumers and Increase Sales
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| 12:00 noon |
Session Ends
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